When the world’s elite motorcycle racers were scheduled to return to the Indianapolis Motor Speedway, we knew a bold, revolutionary campaign was needed to resonate with fans. For one weekend a year, motorcyclists owned the region and it was time to celebrate the two-wheel lifestyle. Let’s Roll.


Print Ad

Our bold, revolutionary campaign stood out in motorcycle magazines. A variety of ads were created to target rider segments.


World-class MotoGP racing really comes to life through digital video. MK+R dialed up the intensity further with a bold visual treatment that showcased the excitement of the event and the talents and risks the riders take.



Commemorative race posters and dealer kits were distributed to motorcycle dealers in the region to promote the race. MK+R created kits with introductory letters, posters, flyers, email templates and banners to help further promote the race throughout the community.


As part of the race festivities, thousands of motorcycle riders of all types converge on downtown Indianapolis for Motorcycles on Meridian. Strategically placed branded newsboxes welcomed race fans and promoted the event to all in attendance.



OOH boards provided a perfect balance of awareness and pertinent information about the upcoming race.