To remain a strong presence in the home builder market, Bielinski Homes needed to increase their brand awareness. MK+R’s approach centered around creating a new website that reflected their brand: responsive, thorough, and user friendly. The website design focused on developing a consistent tone, look, and feel while enhancing the customer’s experience.


The Bielinski website, much like a Bielinski home, began with a strong foundation. Information on building, renting, and buying with Bielinski is easily accessed from the home page, along with insight into the Bielinski family and their generations of building experience.

Bielinski Homes - Website
Bielinski Homes - Brand

Brand - icon


An updated logo coincided with the launch of the new website, visually evolving the brand in the public eye.


To keep the website content consistently fresh, a Bielinski Homes blog was created (and remains curated) by Mortenson Kim + Raidious. Conversational writing makes the blogs a fun read, while professional advice and expert opinions cement Bielinski Homes as the home building experts.

Bielinski Homes - Blog


Average time on page increased 86%
Increased users 154%
Page views increased 84%