We created a national TV spot to showcase how the Accu-Chek Guide SimplePay program can reduce the cost and complexity of purchasing test strips.
In an effort to drive frequency in the market, MK developed a :30s radio spot and ramped up media placements in key geographies.
Mortenson Kim developed a digital banner ad strategy that optimized placements and retargeted prospects to grow the number of program participants.
To help improve conversion rates for website visitors responding to SimplePay ads, it was critical to ensure people understood the details of the program. Mortenson Kim created a simple “How it Works” video to explain the steps necessary to participate in the program.
DIGITAL LANDING PAGE
All campaign traffic pointed to a custom landing page created by Mortenson Kim to explain the SimplePay program benefits and drive web sign-ups.
An email strategy was built to tout the program benefits of the SimplePay program, allowing current Accu-Chek users to print, email, or download their SimplePay savings card to receive everyday low pricing on their test strips.