What is Media?
Why is media so important?
According to Nielsen, the average American consumes nearly 60 hours of media each week. How those hours are spent and what device consumers are using is rapidly changing. MK’s media team is at the forefront of understanding and utilizing strategic insights to ensure client ROI.
Why choose us?
MK’s media team is one of a kind. Not only are they a talented and enthusiastic group of individuals, they have all gained invaluable experience on both national and regional brands. They can handle the fast paced world of retail as well as having a handle on entertainment and sports.
Because our client’s success is our top priority, MK subscribes to an extensive list of research and technical resources. Combined with the strength in negotiating and our unrivaled approach to real-time campaign optimization, the MK media team is uniquely positioned to bring more passion, more expertise and more value to your business.
We craft hard hitting media plans that will involve strategy, analysis, market segmentation, tough media negotiations and maximum effort to stretch every media dollar.
We have an impressive, detailed-oriented media team that is in place to plan, buy, place and monitor a multi-prong media campaign with routine status updates and a post-buy analysis. Special attention is focused on leveraging MK’s local media connections.